The Real Blog

Farming Areas - Employee versus Owning with REGAL

You join an agency, you are given a farming area and told to develop that area to your and the agency’s financial benefit.   Some of you succeed, some fail particularly if it is not a strong area and there are many reasons for both, which I will cover in other blogs, but I want to raise this observation with you.   You spend years building a profile in a specific area, reinvesting your profits in marketing to lift your personal profile on bus stop bill boards, local community branding boards, local print media etc. You work tirelessly for your customer base, doing odd and long hours, giving away your weekends as a matter of course, that a “nine-to-fiver” takes as sacrosanct.   You do the hard yards and build a valuable small business out of your farming area for the benefit of the principal. Then what do you do with it? In most cases you walk away! As a salesperson this has been your only option until now.    I completely understand an...

GetReal Technology alone can not make you more successful as an agent

This episode of Notorious Rob who is a very influential real estate business blogger in the USA is worth watching by all selling Principals and Agents. He clarifies if you are not doing the basics correctly in your farming area so you become the "Mayor of your Area" then technology will not make you achieve this necessary goal. Technology can make you more efficient but we are a service industry. Clients buy "you" on the perceived basis we are the optimal person to firstly marketing then hopefully sell their valuable home at price they are satisfied to accept. We are the actual product the client is buying (not the house) and we need 3 elements in combination to achieve the prized dominant farming area market share to ensure long term success. It is termed  " Know - Like - Trust" How is this achieved?  

RealWay Launches REGAL Business Model in 2018

RealWay is pleased to announce an exciting and major change to our business model. We are moving to a the dynamic REGAL agreement. This stands for RealWay Exclusive Geographical Area Licence. Explore this innovative business model here at Real estate is changing due to the mobility provided by all the technology they require to achieve top the results for their clients and themselves is either on their mobiles or in a cloud based software. There is no need to have all the costs of a fixed office for either the agent or the principals. It creates a win / win. This unique and innovative business model allows the certainty  of a licenced area and the valuable certainty of our monthly fixed licence. It is designed to allow you to operate your business the way you want but always with the ongoing supportive community and knowledge of the well established brand of RealWay. Call Greg Watson the CEO on 0407 122 398 to find out ...

Increase Your Rent Return

How to Increase Capital Cash Income and Maximise Your Rent Value Return Ever wondered why some properties sizzle, and others fizzle? There are a number of factors which influence the potential rent a property can command. Here are some top tips to maximise your rental value. If your property is not near a public transport link or in the best neighbourhood, don't lose heart; there are plenty of ways to ensure for you to enhance rental returns. Present is like a pro With the market for rentals being so tight, potential tenants are quick to make decisions. Having a well-presented property will give you the greatest opportunity to attract the best tenants and snap them up without delay. Scrimping and saving on costs is not the best way to go. Instead, consider installing quality bathroom and kitchen fixtures. Have the property professionally cleaned Always keep lawns mown and the outdoor area tidy for any inspections. Ensure that you have a clean and freshly painted p...

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